Rizwan developed PA’s core branding, brand messaging, fundraising campaigns, TV & Radio Appeals. He joined Penny Appeal when they were a £40,000 charity and left them when they achieved revenues of £32M.
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Fundraising Campaign & Monetisation
Rizwan developed Feed Our World as a flagship campaign for Penny Appeal. This campaign continues to generate a multi-million pound revenue stream for the charity and is still going strong.
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Fundraising Campaign & Monetisation
Rizwan developed OrphanKind as a flagship campaign for Penny Appeal. This campaign continues to generate a seven-figure revenue stream for the charity and is still going strong.
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Brand Build & Monetisation
Rizwan developed Thirst Relief as a flagship campaign for Penny Appeal. This campaign remains popular and continues to generate a multi-million pound revenue stream for the charity. It is still going strong.
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Fundraising Campaign & Monetisation
Rizwan developed Hifz Orphan as a flagship campaign for Penny Appeal. This campaign took the market by storm when launched. It generates a multi-million pound revenue stream for the charity.
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Brand Build, Campaign & Monetisation
Rizwan developed Gaza100, partnering with Save the Children. This was a world-record breaking campaign to help the children of Gaza. It captured the imagination of London, raising substantial funds for children.
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Brand Identity & Website
Rizwan developed the brand identity and a new modern website for this charity. This much needed re-brand gave the charity a huge boost, amplifying its brand presence and monetisation.
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Brand build & Monetisation
Rizwan developed the brand strategy and the core messaging for this charity. He also developed and implemented tailored monetisation strategies that resulted in the charity achieving seven-digit income growth.
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Monetisation
Rizwan was tasked with recruiting and training the call centre for this startup brand, developing their pitch and brand narrative in order to successfully monetise their Ramadan campaign.
